Since Citibike launched almost a month ago, we’ve seen scores of news outlets toting out models wearing street clothing and posing on bicycles.
But we haven’t seen anything among those advertorials showing clothing made specifically for cycling.
Except now. The Dzidzia clothing line was created for active women, and last week they went out on Citibikes to prove the point.
These pics taken around Union Square at 17th Street, and at the Greenmarket farmer’s market, show Melissa, Anna, and Liz cycling around in their Dzidzia dresses.
Everything in the line is created with technical wicking fabrics so you can arrive at work, the farmer’s market or for a date without torturing your high end duds.
All of the dresses are quick drying, so when you travel you can wash and hand dry them overnight.
The designs are all engineered prints, each one printed individually along the same lines as team jerseys in professional cycling.
Almost all of the clothing can also be used for tennis, beachwear and running as well, making them excellent picks for your vacation bag.
Most of the line will be available by special order this summer if you contact the company through their Facebook site, and are priced between $$175 and $250.
Matching or coordinated lycra shorts are also available.
Dzidzia is a subsidiary of Hotvelociti, a clothing apparel company that has its origins in New York City and New Jersey.
One of the partners in the business, Jen Benepe said the company manufactures clothing in China and Mexico, but likes to do as much as possible in the Americas, to “keep the jobs on the continent.”
Ms. Benepe is herself a cyclist and started the company because she felt that good cycling apparel, and clothing that could bridge the gap between exercise and street wear, was lacking in the marketplace.