In the News–August 22, 2013
A critical shopper review by Jon Caramanica in the NY Times offers up a sharp-witted review of a new company that makes bikes in Detroit, and now sells them in TriBeCa.
Shinola is the brainstorm of Bedrock Brands backed by Fossil watch brand founder Tom Kartsotis who conducted customer research that revealed that Americans would pay more for a watch made in Detroit than either the United States or China.
Caramanica’s review is snide and snappy and doesn’t run shy of describing the bikes at the new Shinola store in TriBeCa that way too: “The Bixby ($1950) which looks meant for riding quietly in the bike lane, and the Runwell ($2,950) which looks more likely to be used cutting off cars in traffic.”
“In a video on the Shinola Web site, you can watch the frames being made in Wisconsin at a company owned by a member of the Schwinn family, an act that’s more nourishing and also cheaper,” he continues.
“In the front window was a bike, standing proud: As I left, a woman was taking a picture with her phone of her woven purse sitting on a bench outside the window. She was probably planning to post it to Instagram, and hashtag it #MadeInDetroit. Doing her part I suppose.”
The new store is located at 177 Franklin Street, telephone 917-728-3000. The women’s pink bike, pictured above, is the Bixby.