Marketing the Tour de France

By Jen Benepe (c) All rights reserved, all photos copyrighted by Cyclists International

If you have ever been to the Tour de France, one of the most memorable things will be the parade of sponsors. They started early this morning in the departure area of Annecy, France.

Here are some moments from the morning hours before the riders took off for the penultimate stage 20, from Annecy, to Le Semnoz (which is only a few kilometers from Annecy; the riders will do a big ring around the area before they come back here.)

Many of the sponsors give out goodies at the Tour, which are very popular. Music is heavily featured, and participants speak through microphones, egging the crowds on.

 

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