Bike (in Ad) of the Week

Every week–when we can, we’ll run the latest advertisement that uses a bicycle in the picture to help sell products. The latest is from Canada. The scene, a women making a phone call from a vineyard, her jaunty bicycle parked nearby. It’s hardly believable, but we like the fact that the bike is being used as a necessary prop: it shows she’s adventurous, willing to go out on her own, and that the bicycle is her choice of transportation. Way to go!

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