Bike (in Ad) of the Week – Cyclists International

Every week–when we can, we’ll run the latest advertisement that uses a bicycle in the picture to help sell products. The latest is from Canada. The scene, a women making a phone call from a vineyard, her jaunty bicycle parked nearby. It’s hardly believable, but we like the fact that the bike is being used as a necessary prop: it shows she’s adventurous, willing to go out on her own, and that the bicycle is her choice of transportation. Way to go!

bike (in ad) of the week, Canada, Nova Scotia

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