We received the latest catalog from the Museum of Modern Art in New York, and after flipping through almost without a
thought came upon this page: a full ad for a bicycle now sold at MOMA.
With the Brooklyn Bridge placed strategically in the background, the Brooklyn Cruiser sells for $580– or $522 for members.
The bike comes in red and black and was designed by Ryan Zagata and Grant Peterson in 2011. (Though when we checked the site, we saw only baby blue and black available.)
The three-speed is meant for New York City and urban streets, is made of steel, rubber, aluminum alloy and stainless steel–though some assembly is required.
The design was inspired by vintage bicycles in the Far East and Europe, according to the MOMA write up.
It sports a three speed internal hub, a chain guard for riding with a skirt or trousers, both a front handle and a rear pedal brake, front and back fenders, a leather saddle, swept back handlebars, and leather grips.
The tires have cream colored sidewalls, sure to get dirty on the streets of New York–but hey, who cares. It’s all about
For an additional $80 ($72 for MOMA members) you can get a wooden crate to attach to the back so you can take Toto in tow!
Also featured this month were several high-design bicycle accessories on the facing page, including a duet bike bell($12), a
Bookman bike light in red, green or black, ($30), Windrider pants clips designed like car ornaments found on a car from the 1940’s with flying wings,( $28), a plain Nutcase helmet ($60) in orange or black, and a Bordo bike lock--no mention of whether it is New York City proof, for $125.
Interestingly enough, MOMA organizes its bike goods under “travel” in its online catalog–an apt description for the way that more and more New Yorkers are getting around–by bicycle.