Faceless Facebook Irks Users

New changes to Facebook are irking users.

For one, they’ve recently adopted a new policy that strikes some as draconian. It goes like this: you friend someone who is friends with 28 of your friends. Two things then happen. You either get a pop-up that reminds you in stern language that unless you personally know this person, you had better not “friend” them.

But wait a second? Didn’t you, Facebook, just recommend that I friend this person? So you click, “yes” I know this person personally.

The next time you sign in you get directed to a page that says you broke Facebook rules and tried to friend someone you didn’t know. Oh-oh. You have to click “yes” on a statement that says you fully understand this policy and if you do it again, you’re kicked off Facebook.

What? Not included in the great “Club” anymore? That would be disastrous! So you click on the “Yes” I understand, and from that moment on, you never, ever, ever make any friends again.

Why, an actual acquaintance of yours could say in a moment of drunkeness or spite that they didn’t know you, and have you kicked off Facebook. Now is that fair?

Thus starts the unraveling, and the undoing of Facebook.  Look at this Facebook page, created just to register the complaints of users of Facebook against Facebook’s new ridiculous and self-destructive policy.

Wrote one particularly irate user, Jason David, “this is bullshit, you don’t need to know everyone, its a play where you can meet new people, you have the accept of decline button for a reason, like this bulletin says, let us use them, dont be dicks, you f**g bastards, who ever made this friend requst blocking needs to die, f**k f**k f**kity f**k f**k basterds bitches a**holes c**k suckers go die and drown.”

That last one made me laugh so hard tears came to my eyes. But the number of complaints have been rising, and the reactions have been clearly unhappy ones. Wrote the unknown person who created the page:

“DEAR FACEBOOK IF YOU ARE SO SURE I AM “ILLEGALLY” REQUESTING FRIENDS, STOP ASKING ME TO REQUEST THEM IN PEOPLE I MAY KNOW AND THEN TELLING ME I DON’T. THEY HAVE THE CHOICE TO ACCEPT OR IGNORE, OTHERWISE WHY DID YOU CREATE THE BUTTONS?”

Thus, Facebook has embarked on their own undoing.

Add to the list of incongruous and illogical, you can’t even reach anyone at this monolithic, faceless, company to complain.  There is no phone number published, and if you look up their telephone number and call them–you get a message saying they are not reachable by phone. If you leave a message with their media line, good luck getting someone to call you back, it’s like, NEVER!

Hey, didn’t any of you brats take courses in customer service? Don’t you know the biggest business winners have a comprehensive customer service policy, department and real people to answer telephone calls? This is the problem leaving “social” to computer programmers: they have no real idea what the meaning of the word actually means. It means talking to someone, first face-to-face, secondly on the phone, and least effective of all, online.

Here’s the test: can you conceive a baby on the Internet? If the answer is no, you still need to have a phone number. You may find that test a little strange but contemplate this: without sex, no babies are born, and without babies, guess what, no Zuckerberg! Unless of course he was conceived in a tube. Now wouldn’t that be interesting!

The second major mistake the company has made of late is changing the format of the main landing page of everyone’s Facebook page.

The new format places a giant photo that takes up two-thirds of the top of the fold of the page. A bold move, but also a major no-no when it comes to Internet design. Don’t they know that the top of the fold is the only part people look at 90 percent of the time? That means most people won’t bother to scroll down the page to see what you are about. They’ll just look at your gorgeous picture, the glamourous idolization of you in huge relief along the top of the page. Boring!

We could go on and on about all the mistakes Facebook is making, but why do so? They are reputed to be experts, brilliant social business people. Let them make their own mistakes, and let’s see where it takes them. Based on the ferocity of users’ complaints my guess is usage –and friending–will go way down  before they wake up.

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