If you missed the New York Tweed Run sponsored by Ralph Lauren a couple of weeks ago, you’ll have a second chance to attend in London, England this November.
Antique bicycles, English tea, men and women dressed in old English Tweed outfits, and a ragtime musical emsemble came together October 8 outside the Ralph Lauren Rugby store in the Village at 99 University Place at 12th Street.
As far as public relations stunts are concerned, this one is very effective. Ralph Lauren’s Rugby brand was introduced last year as a compliment to the company’s massive reach in women’s and men’s clothing, including their Collections, Black Label, Blue Label, RLX, the new Denim and Supply and Lauren lines.
The New York event feastured Tweed Run Marshalls for small group rides throughout the day.
Tea by Jeeves & Jericho was served allong with biscuits by Woolmark, and ice cream by Van Leeuwen. Murdock Barbers supplied barber services on the spot (presumably for the men only), but Brooks saddles provided saddle polishing, and there was a raffle held to support World Bicycle Relief with the lucky winner going home with a Pashley bicycle.
Cyclists also got to have their picture taken in an antique photo booth, or take their chance winning the contests for best dressed and best moustache.