Interbike Already Back in Las Vegas for 2011

October 25, 2010

It could have been predicted, but who would have known for sure? Interbike, the annual North American show featuring the newest equipment, apparel and services in the cycling industry has reversed its decision to move to Anaheim, CA next year.

The decision to come back to Las Vegas instead despite the promulgation that the show was moving on to another state, hardly shocked those who said they would not come if it were held in the traffic -congested Anaheim, and on those early dates in August (see Benepe’s Bike Blog in September.)

Actually when the news came into our inbox we thought for sure it was a April Fool’s Day joke being played on us a second time this year. Really, we thought it was a joke.

” We are hearing loud and clear that, at this time, the industry prefers September dates and the convenience of Las Vegas,” said the Show Director, Andy Tompkins in a press release.

The new dates for the show will be Sept 12, a compromise between the old dates at the end of September, and the previously revised (and now trashed) dates for the third week of August.

When we mentioned this to retailers this week they said, “Good thing they moved it back, where would be have had Vegas Cross?” That may be a redundant question, but it certainly is a good one: where would we have had Vegas Cross? We guess not in Vegas, but then it would be Anaheim Cross? That doesn’t even sound good.

Retailers can breathe a sigh of relief: they don’t have to give up their best sales weeks in August to trek on to Interbike, and they can still enjoy the trashy reverie and all the other sinful pleasures that Las Vegas has to offer minus the inconvenience, boredom and sure displeasure of making a trip to Anaheim, CA. Oh, and the biggest plus? We won’t have to give up the show to the West Coast, and it won’t be a bifurcated U.S. bike show as it was years ago. See, I told you so!

J Benepe

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